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Rethinking the way you communicate with your audience it's all your company needs to become the talk of the town. Coasters are an original means of promotion and a useful tool in catering and tourism industries. Especially when they are made with special paper, plexiglass, wood or cork and are combined with a special finish, e.g. Letterpress, Lasercut, they draw so much attention that your company's brand is subconsciously imprinted.